Written by Guest Blogger: Tyora Moody
If you are a new author, congratulations on your recent or upcoming book release. Are you hoping to achieve the bestseller status? You certainly can, but just with a bit more effort than you originally thought. Just in case no one told you, publishing a book is a phenomenal achievement, but there’s this other element lurking around the corner.
That’s right! You have to tell people about the book. It’s called book marketing.
Whether you are a traditionally published or self-published author, daydreaming about your bestseller is not an option. As soon as you have a release date, it’s time to get down to the business of book promotion.
Now I don’t know too many authors who have a tremendous amount of free time to devote to marketing. Most still work nine to five jobs, raise families and are involved in community activities. Even if there is an opportunity to write full-time, many authors supplement their income by providing services like editing, teaching or speaking. Time management is essential.
Here are five (5) simple book marketing tips:
1) Start Early!
While you are writing the book, marketing should be considered. What are some themes or current issues that generate discussion or attract the media? Keep a notebook of ideas. As you draw closer to your release, use an editorial calendar so you are aware of special events, holidays, etc.
2) Create a Website
Create a website first, then social media profiles and pages. Your professional website is the hub of your online presence. It’s the one central location (that you own) where you can keep a downloadable media kit, free excerpts or send readers to sign-up for your mailing list.
3) Join Social Networks
4) Seek Book Reviews
Family and friends are nice, but build teams of support by connecting with book bloggers and reviewers. Be sure to have review copies or galleys at least 3-6 months before book release, both eBook and hard copies.
5) Market Your Book Consistently
I want to encourage you to spend anywhere from ten to thirty minutes each day on book marketing. You can use this time to brainstorm new ideas and evaluate what did or didn't work. As an offline example, you can use the time to hand-out postcards or bookmarks at an event. Or spend quality time online scheduling posts or tweets to social networks. Stay consistent with your book marketing. You can do it!
Tyora Moody is the author Soul-Searching Suspense novels, When Perfection Fails (March 2014), Deep Fried Trouble (June 2013), When Memories Fade (April 2013) and When Rain Falls (March 2012). She is the 2013 Urban Literary Awards Debut Author Winner and 2013 Urban Literary Awards Mystery / Thriller / Suspense Winner. Tyora is a member of Sisters in Crime and American Christian Fiction Writers.
As a literary-focused entrepreneur, she has assisted countless authors with developing an online presence via her design and marketing company, Tywebbin Creations LLC. Popular services include online publicity, social media management, book trailers and book covers. Visit: http://tywebbincreations.com/